Four years after purchase, Yahoo cade Kelkoo to a British investment fund, Jamplant Ltd, associated with the founder of price comparison USwitch.
The information is revealed by Pierre Chappaz, on his blog, which states that the price of the transaction is less than 100 million euros. In 2004, Yahoo had offered the European leader comparators 475 million.
The co-founder of Kelkoo, ephemeral boss of Yahoo Europe, the opportunity to settle some accounts: "The sale of Kelkoo by Yahoo!, After the clashes and misfortunes of Overture (cf failed agreement with Google AdWords), illustrates the failure this company to grow into the world of transactional.
For more than a year, the leaders of the portal referred to "a problem Kelkoo" scenario and a transfer service was regularly mentioned.
Because the business model of price comparison is extremely difficult. All players in the sector are forced to buy a quantity of links to Google (mainly) to attract a wide audience and thus keep their customers sites. A "Google dependency" very prejudicial to the security of turnover.
A risk that has not frightened Microsoft Cia.com offered last August. Neither Pierre Chappaz which was revived in the adventure with Wikio Shopping using the product ... Kelkoo.
The information is revealed by Pierre Chappaz, on his blog, which states that the price of the transaction is less than 100 million euros. In 2004, Yahoo had offered the European leader comparators 475 million.
The co-founder of Kelkoo, ephemeral boss of Yahoo Europe, the opportunity to settle some accounts: "The sale of Kelkoo by Yahoo!, After the clashes and misfortunes of Overture (cf failed agreement with Google AdWords), illustrates the failure this company to grow into the world of transactional.
For more than a year, the leaders of the portal referred to "a problem Kelkoo" scenario and a transfer service was regularly mentioned.
Because the business model of price comparison is extremely difficult. All players in the sector are forced to buy a quantity of links to Google (mainly) to attract a wide audience and thus keep their customers sites. A "Google dependency" very prejudicial to the security of turnover.
A risk that has not frightened Microsoft Cia.com offered last August. Neither Pierre Chappaz which was revived in the adventure with Wikio Shopping using the product ... Kelkoo.
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