Hundreds of Americans have waited in line Friday at the Verizon Wireless stores in the hope of being among the first to acquire the BlackBerry Storm, the first touch screen handset launched by the Canadian Research In Motion to compete with the iPhone Apple.
More than 200 people have waited since dawn in front of a store near the center of Manhattan, before most of them are refused less than an hour after opening. Out of stock. Faced with angry customers, police had to intervene to restore calm.
Verizon, the number two U.S. telephone, said that hundreds of people queued in front of shops along the East Coast of the United States, but said it had "ample" for handsets meet demand and would continue to receive new supplies, refusing to give more details on the status of its inventory.
In a queue in front of a shop near Bryant Park, Anthony Lewis has expressed his disappointment after failing to get this phone when he had first tried his luck in other shops.
"I spent two pre-orders at Best Buy and Circuit City (ie, two signs distribution of consumer electronic products in the United States). Now I'm here and I am told that everything has already been sold," said said the young man of 28 years.
An employee at the Verizon store told customers that they commanded the combined on-site or online, they would receive within five to seven days.
Glow OF HOPE
Vodafone Group Plc, which owns a share of Verizon Wireless, a joint venture between Verizon Communications and Vodafone, said Thursday that it was difficult to cope with the demand for the Storm, launched on November 14 on the UK market and for which he has already saved thousands of pre-orders.
The Verizon posted at the close on Wall Street a gain of 7.43% to 28.47 dollars, while its competitor AT & T fell by 2.77% to 25.19 dollars.
The price of the securities of both companies have been highly volatile in recent months, with the economic slowdown, but analysts believe the launch of the BlackBerry Storm was probably the origin of changes in the work of the Canadian firm friday.
"We have heard only good things about him. It is a small glimmer of hope in a really bleak," said Ed Snyder, an analyst at Charter Equity Research, about the new handset RIM. According to him, even some competitors of the Canadian firm found this new mobile quite impressive.
By focusing on the Storm for the crucial period of festive season when it had before Four different handsets last year in the same period, Verizon Wireless is taking a big gamble.
Like the iPhone, the Storm costs 200 dollars on the U.S. market through the purchase of a subscription for a period of two years. And as the star of the combined company at the apple, it has a digital camera and a media player.
In San Francisco, queues smaller, two dozen people were visible in the early morning before the shops Verizon. An hour after the opening of one of these shops, an employee combined estimated that 100 had already been sold.
The enthusiasm generated by the launch of Storm appears smaller than the runaway observed during the early days of the iPhone, marketed by AT & T in the United States under an exclusive partnership. Some customers were then enthusiasts camped in front of shops several days in advance to be sure to be among the first owners of the handset.
The RIM has finished on a gain of 7.9%, 44, 80 dollars Friday on the Nasdaq to the NYSE.
Paul Franklin, Michael Erman, Brendan McDermid and Sinead Carew in New York, Gabriel Madway in San Francisco, French Myriam Rivet