Between skepticism and indifference, publishers say they do not feel threatened by the arrival next Microsoft in the field of security solutions. They are reluctant to adopt a clear position by summer 2009. Microsoft does decidedly not play with the same rules: Morro will be free and have a stable economic model hypothetically.
Kaspersky, Russian publisher, is the first shooting. By David Emm, the Moscow company says: "Propose a comprehensive security solution is not free economically sustainable. You should know that the technical aspect is important to remember because when a customer buys a product, he expects to receive a service, that there is a link with the publisher. " Kaspersky noted the phenomenon and explains the unstable position of Microsoft. The publisher sees the arrival of a new competitor capable of eroding its position in the market.
Other sounds in American Symantec. Rowan Trollope, senior vice-president of the division interrogated by the general public prefers to refer PcInpact abandonment by the giant, he spoke of "capitulation of Microsoft and the reaffirmation that it is not in the DNA of Microsoft provide protection of high quality and frequently updated. He continued by saying that OneCare has never really been a great success, even by offering a price cheaper than the whole competition.
It must be said that Windows Live OneCare was a translation of security solutions. For a cost of 49.95 dollars, included a one-year license for three posts. But Microsoft appears to have chosen to take the turn of Netbook and other ultra-portable promoting a security solution lighter and more manageable for low power configurations.
A new start for the publisher, an admission of weakness for McAfee explains that the Redmond giant has succeeded in two years to capture 2% of the market, a position unprofitable.
Microsoft seeks to play on the same ground as giant of safety, it must be expected to take a few shots misplaced. Everything depends on which side of the coup goes on.
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